What does a Berryn brand actually include?

The price is fixed for one brand. You get it on the first call, we agree it before we start, and it doesn't move when the work gets going. We never bill by the hour, so extra rounds of feedback or a longer call never show up on an invoice.

It covers anything under the brand umbrella: the thinking, the identity, the website and the motion. The two people on your first call are the two people doing the work. If you want to see how this compares with other prices on the market, read how much branding costs.

One brand means one company or one product with its own name. Your company, its website, its templates and its motion all sit under that one name, so they are all covered by the one price.

A sub-brand with its own name is a second brand. It needs its own identity and its own rules for how it relates to the parent, which is real work, so it is priced as a brand of its own. If you are unsure where your line falls, we settle it on the first call, before any number is agreed.

The work runs in four weeks, and each one has a clear output. Nothing is held back for a big reveal at the end.

You see the work at the end of every week and make the call on what happens next, so the handover holds no surprises.

• Week 1, strategy: kickoff, competitor audit and a positioning workshop. You leave with your positioning and messaging written down.
• Week 2, identity: three real directions, not one good option and two decoys. You pick one and we refine it.
• Week 3, system and website: guidelines, the asset library, templates, and the website designed and built.
• Week 4, launch: the brand in motion, the site live on your domain, and the handover of every source file.

The test is simple. If a piece of work sits under the brand umbrella, it is in the price. If it sits outside the brand, it is an add-on.

Add-ons are small and priced before we start, so you see the total before you commit. Nothing gets added halfway through without a number you have already agreed to.

Being clear about the edges saves arguments later. These are the things the price does not cover.

The most common one is product design. App screens, user flows and dashboards are a different kind of work from a brand, so they sit under product design, priced on their own.

• A second named brand or sub-brand. That is a brand of its own.
• Product design, such as app screens, user flows or a management portal.
• Ongoing monthly work after launch. The price covers one project with an end date, not a retainer.
• Legal work such as trademark searches and filings, which belong with a trademark lawyer.

At the end of week four you receive every source file, not just exports. Full rights transfer to you once the final payment is made, so the brand is yours to use, change or hand to a future in-house team.

If you want to check what your project includes and what it costs, book a call. We will tell you on that call if it does, if something is an add-on, or if we are the wrong fit.

A Berryn brand is for companies that need a whole brand, not a logo. If you need positioning, identity, a live website and motion, all done by the same two people in under four weeks, it is good value. If you only need a logo, or small tweaks to an identity you already like, it is more than you need, and we will say so.