Free tool

Brand Guidelines Generator

Drop in your logo, colours, fonts and a few voice words. Get a clean one-page brand guide back as a PDF. Free, no sign-up.

Logo

PNG, SVG or JPG. A transparent PNG or an SVG works best.

Logo for dark backgrounds

Optional. If you skip it, your main logo is used on the dark tile.

Brand icon

Optional. Your symbol on its own, without the name: the one you'd use as an app icon or profile picture.

Colours

Up to 6. The first one is your main colour.

A .ttf works everywhere. Some .otf and .woff2 files can't go inside a PDF; we'll tell you if yours is one.

DirectWarmExpert

3 to 5 words for how you sound, e.g. direct, warm, expert.

Your files never leave your browser. The PDF is made on your device.

A4, one page. Exactly what you'll download.

FAQ

Frequently asked questions

  • What is a brand guide?

    A brand guide, also called brand guidelines or a brand style guide, is the reference that says how your brand looks and sounds: the logo and how to use it, the colours, the fonts and the voice. It keeps everyone who makes something for you, from a designer to a new hire, consistent.

  • What should a one-page brand guide include?

    The four things people reach for most: the logo and its basic rules, the colour palette with exact values, the heading and body fonts, and a few words for the tone of voice. A full brand book adds strategy, imagery, layouts and examples, but one page covers the day-to-day.

  • Is it really free? Do I need an account?

    Yes, it's free, with no account and no email. Everything runs in your browser: your logo and font files are never uploaded to us.

  • Which fonts can I use?

    Pick from 60 popular Google Fonts, or upload your own. A .ttf file always works. Some .otf and .woff2 files store their letters in a format a PDF can't embed; the tool tells you, shows your font in the preview, and names it in the guide.

  • Are the CMYK values exact?

    No. CMYK depends on the paper and the printer, so the values in the guide are a standard conversion from RGB, good for briefs and quotes. For print jobs where colour must match, ask the printer for a proof or use a Pantone match.

  • How is a brand guide different from a brand style guide or brand book?

    Mostly the name. A style guide often leans on writing style and a brand book on the full story behind the brand, but all three cover how the brand should look and sound.