How it runs
From a brief to a name you can register.
Step 1: Brief
- Naming brief
- Competitor name audit
- Markets and languages
- Pass or fail criteria
Step 2: Long list
- Naming territories
- Long list
- First screening
- Names that survive it
Step 3: Checks
- Trademark screening
- Domain and social handles
- Meaning and pronunciation check
- Shortlist with reasons
Step 4: Decision
- Shortlist presentation
- Names shown in use
- The chosen name and its rationale
- Next steps for registration
- Source files and full rights
FAQ
Questions about naming
How do you check a name is available?
We screen trademark databases, domains and social handles for every shortlisted name. That check is not legal clearance: register the name through a lawyer before you commit to it.
How many names will we see?
A short list, each name with a reason it's there. We'd rather show you a few names that pass every check than a long list that doesn't.
Will we get the .com?
Not always. We check domains for every shortlisted name and tell you what's free, what's for sale and what works instead.
Can you rename a company that already exists?
Yes. That usually comes with a rebrand, including the plan for moving customers to the new name without losing what you've built.
How much does naming cost?
Our minimum commitment starts at $4,000 USD. The exact price depends on the scope, and you get it on the first call, before anything starts. Naming isn't part of the full brand, so alongside one it's a small add-on, priced before we start.
How long does naming take?
The timeline is agreed on the first call. When a brand follows, naming comes first, because nothing gets designed for a name you haven't chosen.
Who owns the name?
You do, along with the work, once the final payment is made. Registering the trademark is yours to do, through a lawyer.
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