Short answer
Branding costs about $500 to $2,000 with a freelancer, $5,000 to $20,000 with a small studio, $20,000 to $70,000 with a mid-sized agency and $150,000 or more with a global agency, according to 2026 pricing guides. Scope, seniority and process drive the number. Berryn charges one fixed price per brand, agreed on the first call, covering strategy, identity, website and motion, delivered in under four weeks.
At a glance
Freelancer or marketplace
- Typical price:
- $500 to $2,000
- What that usually buys:
- A logo and a handful of files, made by one person
Small studio or boutique
- Typical price:
- $5,000 to $20,000
- What that usually buys:
- Strategy, an identity system and guidelines, with senior people doing the work
Mid-sized agency
- Typical price:
- $20,000 to $70,000+
- What that usually buys:
- A larger team, a research phase and more touchpoints
Large or global agency
- Typical price:
- $150,000 to $500,000+
- What that usually buys:
- Research, naming and rollout across markets, run by account teams
Berryn
- Typical price:
- One fixed price, agreed on the first call
- What that usually buys:
- Positioning, identity, website live on your domain, templates and motion
Why The Range Is So Wide
Different prices, different products.
Search for branding prices and you get answers from $500 to half a million dollars. That looks irrational until you notice that nobody is selling the same thing. A $500 job is usually a logo. A $150,000 job is a team running research, naming and a rollout across several markets.
Averages hide this too. Clutch puts the average branding project reviewed on its platform at about $71,650, yet says most of those projects land between $10,000 and $49,999. A few very large projects pull the average up. The useful question is never what branding costs in general, but what this particular scope costs.
The Market By Provider
Four ways to buy a brand, four price bands.
Freelancers sit at the bottom. The Branx puts freelancers and marketplaces at $500 to $2,000, and Upwork lists a median of $15 to $30 an hour for logo designers. A UK guide from Inkbot Design puts a freelance brand project higher, at £1,000 to £5,000. You can find real talent here, but you are buying one person's range and availability.
Studios and boutiques come next. Dribbble and The Branx both put boutique work at $5,000 to $20,000. Mid-sized agencies run $20,000 to $70,000 and up, premium agencies $50,000 to $200,000, and global agencies $150,000 to $500,000 or more, per Dribbble. For a side by side look at each way of buying, see freelancer vs studio vs agency vs in-house.
What Drives The Price
Scope moves the number. Hours shouldn't.
Most of the difference between two quotes comes down to a short list of things. Check each one before you compare numbers, because two quotes that look far apart are often for different jobs.
Two things should not move the price much: how many logo concepts you are shown, and how many meetings you sit through. Those are process, not product.
- Scope: a logo alone costs less than a logo plus a website, templates and motion.
- Number of brands: every separately named product or sub-brand needs its own rules.
- Research and naming: primary research and a new name are separate pieces of work.
- Location: Clutch lists average agency rates of $100 to $149 an hour in the US and $50 to $99 in the UK and Poland.
- Speed: Dribbble says accelerated timelines add 10% to 30% and rush jobs 30% to 50%.
- Billing model: hourly quotes grow with every round of feedback; a fixed price doesn't.
Where Berryn Sits
One fixed price, for the whole brand.
Where our price lands depends on the scope, and you get it on the first call, before anything starts. What matters more is what it covers. Many quotes at this level stop at the identity. Ours includes positioning and messaging written down, the logo, type and colour system with rules, your website designed and live on your domain, content templates, imagery direction and the brand in motion.
It is one price per brand, agreed before we start, never billed by the hour. Anything outside the brand is a small add-on, priced up front. The full breakdown is in what a Berryn brand includes, and the service itself is on our branding page.
When To Spend Less Or More
The right budget depends on the job.
Spend less if you are still testing an idea and might change what you sell next month. A simple logo from a freelancer is fine until you know what the business is.
Spend more if you are a large company renaming across many markets, with legal clearance, research panels and rollout to hundreds of locations. That is what large agencies are built for. Most growing companies sit between those two: a real business that needs a complete brand and a website that works, soon.
Our take
Pay for the scope you need, and get the price fixed before anyone starts. We make sense when you need a whole brand, website included, live within a month, with the people on the first call doing the work. If you only need a logo to test an idea, a freelancer is cheaper and that is fine. If you need naming, legal clearance and rollout across a dozen markets, a large agency is the better fit, and we will tell you so.
FAQ
Questions people ask
How much should a growing company spend on branding?
Enough to cover a complete system, not just a logo. 2026 pricing guides put small studio work at $5,000 to $20,000, which is where most growing companies land. Below that you usually get files without rules. Well above it you are paying for a large team and process.
How much should a small business budget for a brand identity?
For a complete identity with rules a team can use, plan for the small studio band: $5,000 to $20,000 in 2026 pricing guides. A logo alone from a freelancer costs $500 to $2,000, but you get files, not a system. Decide which one you need before you compare quotes.
How much does a rebrand cost?
The same bands as a new brand, plus the work of moving everything across: the website, documents, social profiles and anything printed. Ask whether a quote includes that switchover, because it's often left out. At Berryn a rebrand is priced the same way as a new brand, switchover included. Our minimum commitment starts at $4,000 USD. The exact price depends on the scope, and you get it on the first call, before anything starts.
Why do branding quotes vary so much?
Because they describe different jobs. A $500 quote is usually a logo. A $10,000 quote can be a full brand with a website. A $150,000 quote often includes research, naming and multi-market rollout. Compare what is included before you compare the numbers.
Is hourly or fixed pricing better for branding?
Fixed, against a written scope. Hourly billing puts the risk of slow decisions and extra rounds on you. Berryn never bills by the hour: one price per brand, agreed before we start, with any add-on priced up front.
Does a Berryn brand include a website?
Yes. The website is designed and live on your domain, built no-code by default or in code when the site needs it. It is part of the brand, not an extra.
What would make my project cost more?
Our minimum commitment starts at $4,000 USD. The exact price depends on the scope, and you get it on the first call, before anything starts. What raises it is a second named brand, since a sub-brand with its own name counts as its own brand, or work that sits outside the brand. Any add-on is small and priced before we start, so the number never changes halfway through.
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