Branding a dev studio
ecosystem
How Berryn built Avalanche Tech’s brand system for three divisions and its landing page, in 10 days.
Introduction
A development warehouse running multiple products under one generic logo.
Avalanche Tech builds software for startups and SMBs. They also run a crypto division and an internal labs wing. They came to us with a generated logo, no brand system, and a presentation that didn’t match their capability.
Opportunity
Real projects and real clients. But “We are Avalanche Tech” meant nothing visually.
Two problems to solve:
- 1
No brand, just a logo
A generated logo with no system behind it. No color language, no type system, no visual rules. Every touchpoint looked different.
- 2
A multi-division company presenting as one thing
A crypto division, an internal labs wing, and the core software arm. All invisible under one generic identity.
Solution 01
Building the system.
One family. Three faces. Each sub-brand shares the core visual DNA but lives independently when needed.
Key insight:
Technical teams that build their own products internally need brand systems, not just brand identities. One logo can’t hold three businesses.
Solution 02
The landing page.
The old presence couldn’t tell the story. The new one does it in 10 seconds. Structured for conversion. Designed for instant credibility.
Outcome
10 days. Brand strategy, identity system, and a fully designed landing page.
“We worked with Omar on branding and landing page design. The process was very smooth. Very happy with the outcome and we definitely suggest working with them again.”
Services
Seen enough?
Let’s see if we are the right fit.
20 minutes. We’ll look at what you have and you decide if it’s worth moving forward.
